Casino Affiliate Programs: How People Make Money Promoting Casinos

With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.


These marketers, known as affiliates, act as the primary bridge between the casino and the general public.

The Mechanics of Getting Paid

If a player clicks the affiliate's link, registers an account, and deposits money, the affiliate earns a commission.


The most common payment structure is called Revenue Share (RevShare), where the affiliate earns a percentage of the player's losses.

Affiliates only get paid on the 'Net Gaming Revenue,' meaning the casino deducts the cost of bonuses and licensing taxes firstIf a referred player wins a massive jackpot, it can push the affiliate's account balance into the negativeMost programs implement a 'No Negative Carryover' policy, wiping the slate clean at the start of every month
Navigating the Morals of Casino Marketing

The moral implications of profiting directly from someone else's gambling losses cannot be ignored.


The best marketers in the space prioritize user safety, warning their audience about wagering requirements and rogue casinos.

Payment StructureHow It PaysRisk to AffiliateRevenue Share% of player losses for lifeHigh (Player might win)Cost Per Acquisition (CPA)Flat fee per depositing playerZero (Guaranteed cash)

Succeeding as a casino affiliate requires deep SEO knowledge, significant investment, and a strong moral compass.