Piers Morgan Stars In Hilarious New Paddy Power Advert

Piers Morgan satirized his rocky relationship with former Tottenham chairman Lord Alan Sugar in a brand-new advertising campaign designed to raise awareness for prostate cancer screening.


The renowned Arsenal fan has been involved in a number of public spats with his North London derby rival, most just recently taking aim at The Apprentice star's age on his birthday in March.


But Morgan was content to play their controversial social networks relationship for laughs in help of a good cause, with the broadcaster participating in Paddy Power's latest campaign in help of Prostate Cancer UK.


In the quick clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have actually 'sent' him a message reading: 'You'll still bottle the league'.


On the heels of Arsenal's 4-1 knocking of Spurs at the Emirates earlier this season, Morgan appropriately responded: 'North London is red'.


Morgan was then tracked en route to a prostate screening consultation, at his questionable best as he spat out sausage rolls when he discovered they were vegan, and distributing copies of his book 'Woke Is Dead' in a doctor's waiting room.


No need for a finger up the bottom - a basic PSA blood test is all you need to look for the early indications of Prostate Cancer.


Not all pricks are intolerable, @piersmorgan.


Check your danger here: https://t.co/xhoX9KyZZn


18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm


- Paddy Power (@paddypower) December 17, 2025


Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a brand-new advert


The broadcaster features in the project to raise awareness about the ease with which males can be tested for the early signs of prostate cancer - to hilarious result


The advert then revealed Morgan being amazed by the ease with which prostate-specific antigen (PSA) blood test can be conducted, after initially expecting 'a finger up the bottom'.


A PSA blood test is instead utilized to check for early signs of prostate cancer, and other conditions such as bigger prostate or infection, by measuring a protein made by the prostate gland.


In a quote to urge more males to check their threats with basic early detection tests, the advert stresses that 'it's simply a blood test' - before cheekily informing Morgan that 'not all pricks are excruciating'.


Paddy Power has a long-running relationship with Prostate Cancer UK, and has actually mostly used the platform of the World Darts Championship - which the bookies sponsor - to more assistance the cause.


At the start of this month, the company revealed that they would be distributing 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of page.


Lord Alan SugarTottenham HotspurPiers Morgan