1xBet Confirmed Its Status As IGaming Industry Flagship At SBC Summit 2026

From September 16 to 18, Lisbon hosted the SBC Summit, among the essential professional forums. This year, the global wagering company 1xBet took part in the event as a Premium Sponsor, highlighting both its role in market development and the significance of the European region for the brand.


The company 1xBet had its own cubicle, C130, where visitors were dealt with to presents, scrumptious cocktails, and lucrative offers as part of the 1xPartners affiliate program. The brand name also provided the Game Zone B855, developed in the style of Paris Saint-Germain, where visitors could unwind and have fun. The unique guest at both areas was famous footballer Claude Makélélé. His striking look drew substantial attention - he signed autographs, talked with visitors, and took photos with the brand name's partners.


The 1xBet cubicle was one of the most dynamic and lively at the event. Guests took part in a reward draw for important prizes, consisting of Nintendo Switch 2 video gaming consoles, tickets to Paris Saint-Germain games, trendy Jordan Wings and Leather Varsity Jackets, and a special Louis Vuitton Horizon 50 luggage.


"We were proud to extend our collaboration with PSG, launch the very first Global Player Protection Report for Western Europe, and sign up with the Eurasia Leaders panel to help shape the conversations driving our industry forward. The SBC Summit was a great experience - and we're currently excited for 2026!" - Simon Westbury


"SBC Summit is understood as the 'Greatest Show in Gaming,' and this year's occasion truly lived up to that reputation - from the Legends Match through to the SBC Awards. The summit offered an outstanding platform to welcome visitors to our stand, strengthen existing relationships, and develop the foundations for new organization opportunities."


The 1xBet cubicle prospered with productive networking - the brand name's supervisors highlighted the benefits of the 1xPartners affiliate program, actively exchanged ideas with participants, and explored mutual growth chances for future collaboration.


An even more vibrant discussion unfolded during the session, EURASIA LEADERS PANEL: Expansion or contraction - which way will the bridge between continents swing?, including Simon Westbury as a speaker. Experts shared their views on the prospects for operators in the Caucasus, Central Asia, and the Balkans - regions where development is quickly taking hold and brand-new centers of video gaming culture are emerging.


1xBet set the tone at the SBC Summit and is currently preparing for the upcoming significant events.